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Project Baala

Project Baala is a social enterprise providing anyone who menstruates with affordable and reusable menstrual pads while normalising conversations about periods. It works with partners who can sponsor the costs of outreach and distribution drives at schools in India, and has held over 1,100 workshops all over India, and given out 900,000 reusable pads as of June 2022.





Soumya, the Founder, is an economics graduate from the University of Warwick. She has extensive experience in the development sector with stints at 3IE and projects in Ghana, South Africa and Haryana. She is a trained classical singer and painter and has a deep love for running. You could find her in the office snacking on new weekly obsessions or cracking really bad jokes.



Aradhana, Co-Lead, is an MBA graduate from Cornell University. She has worked with multinationals such as P&G and EY in their marketing and risk advisory departments. Her work on sustainability leadership at the University of Cambridge brings valuable expertise to the project. She brings music to the team with her piano and ukulele. It is also unlikely to not catch her singing or talking about food when you visit the office!

Don't Ruin Their Flow: Fighting Period Shame In India.
Our Better World

Don't Ruin Their Flow: Fighting Period Shame In India.

Impure. Unclean. Do not enter temples and kitchens. Do not wash your hair. These are some of the taboos internalised by girls all over India when it comes to periods, hindering their knowledge of their bodies and creating a sense of shame around menstruation. Moreover, period poverty means that women and girls in India are unable to afford hygienic menstrual products, increasing their risk of developing health issues. Enter Project Baala, a social enterprise providing girls with affordable and reusable menstrual pads while normalising conversations about periods. It works with partners who can sponsor the costs of outreach and distribution drives at schools in India, and has held over 1,100 workshops all over India, and given out 900,000 reusable pads as of June 2022. ____________ Find out more: Read the full story: ____________ Director and Editor: Anshul Tiwari Producer and Writer: Lin Yanqin Camera: Mubashshir Ali Sound: Tapasya Babeley Executive Producer: Kimberly Gordon ____________________________________________________________________ For more inspiring stories subscribe now! Our Better World - Telling Stories. Inspiring Action. We tell stories of people doing good in Asia to inspire global action. We connect storytellers, the people doing good and the ones who’d love to help but don’t know how. We strive to build an engaged global community sharing skills, resources, time and effort, empowering every person with the conviction that each has the power to make the world better. Our Better World is a digital storytelling initiative of the Singapore International Foundation. We're happy for you to link to or embed our stuff on your site for non-commercial use. We'd appreciate being credited, with a link back to
#savethechildfoundation advocacy for Badi Community in Nepal #savethechildnepal #badicommunity
Save the Child Foundation

#savethechildfoundation advocacy for Badi Community in Nepal #savethechildnepal #badicommunity

Menstruation Rally, Workshops , Memorandum for Badi Community ) On the first day of the conference, COMMIT Nepal welcomed us as guests and sponsors. Prakash Mani Sharma gave a welcome speech with the mention of the Supreme Court judgement on Badi community as a result of the writ filed by him and others. He also conducted a session on advocacy in the evening for the youths present. On the second day, we started with a menstrual hygiene rally which started from the premises of the Hotel with banners and placards on menstrual hygiene. The rally ended at B.P Chowk where different people spoke about menstrual hygiene and the importance of spreading awareness on it. Taniya was also one of the speakers. Then after our return to the session hall, the session was conducted. The zumba session saw the most energetic crowd of youths enjoying the dancing. Then we moved on to Sheetal and Taniya's story sharing through videos after which both of them spoke about their journeys. This was a part of COMMIT's itinerary scheduled as 'successful testimonials'. We then formed groups to discuss on their strengths, dreams, goals and challenges. On the third day, we started with a march to the Chief District Office, dressed in formals, where COMMIT submitted their list of demands for the welfare of Badi community. The demands were read out and positively acknowledged by the district officer with a promise to forward it to the Prime Minister's Office for quick response. Then we returned to the session hall and introduced the Baala Pads to the participants and distributed the pads. Later in the day, after the program had ended, we came back to introduce the menstrual cups to COMMIT Nepal's staff and distribute it to those willing to try it. #savethechildnepal #savethechildfoundation @connectdenfilms

Project Baala is taking reusable pads and menstrual hygiene to women and girls in rural areas



Menstrual hygiene management and access to sanitary napkins is a basic necessity many women across the world do not have access to. According to the Ministry of Health’s 2016 data, only 12 percent women in India have access to sanitary napkins while a majority of them relied on outdated, unhygienic methods during menstruation.  To tackle the the lack of access to proper menstrual facilities and awareness about menstrual hygiene and health in rural areas, Soumya Dabriwal started Project Baala in 2016. 


Soumya was a student at the University of Warwick, England when she volunteered in Haryana and Ghana as a teacher. During this time, she discovered the common side of menstrual hygiene problems in both countries. Troubled by girls missing out on school and following unhygienic practices like using cloth rags, Soumya started the social initiative while she was still in college. 


After returning to India in August 2016, she took up a job at a development company but continued to run Project Baala. However, while working in various rural areas, she understood the magnitude of the problem and after seeing the response to her project, she quit her job in 2017 to focus on Project Baala full time.  In 2018, she was joined by Aradhana Rai Gupta, a Cornell alumna who helps co-lead the organisation. Both the 24-year-olds visit villages and urban slums and distribute Baala pads and impart menstrual hygiene awareness to women and girls. 

Read more at:

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Save the Child Foundation


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