Naarica is a pioneering Indian brand revolutionizing menstrual care with its sustainable, leak-proof period underwear. Designed for comfort and confidence, their reusable underwear absorbs menstrual flow (equivalent to 3-4 pads) while being eco-friendly, cost-effective, and skin-safe.
Perfect for active lifestyles, Naarica’s products empower women to stay dry, odor-free, and chemical-free—whether at work, gym, or home. By replacing disposable pads, each pair prevents thousands of non-biodegradable waste from entering landfills. Discover their range of stylish, high-absorption options at naarica.in
Shruti Chand
Founder, Naarica
Born from a powerful conversation among women of four nationalities along Paris' Seine River in 2021, Naarica emerged as a solution to two growing concerns: the environmental impact of menstrual waste and the need for healthier intimate care.
The breakthrough came when these women - including our founder Shruti, then a 25-year-old circular economy professional in France - recognized a shared struggle with rashes, infections, and the ecological toll of conventional products. Their "Aha!" moment? Creating innovative underwear that comfortably manages both menstrual flow and stress incontinence leaks.
Driven by Shruti's passion for women's health technology and sustainable solutions, Naarica was founded on a dual mission: to protect women's wellbeing while safeguarding our planet. Today, we continue this vision by offering comfortable, eco-conscious alternatives that empower menstruators to live healthier lives - for themselves and the environment.
